Enefit, the customer services company of Eesti Energia, is selling its Finnish customer portfolio to one of the largest energy companies in Finland, Oomi, to place greater focus on customers in the Baltics and Poland.
According to Enefit’s Chairman of the Management Board, Kelli Toss-Kaasik, the decision to sell the Finnish customer portfolio was driven by the ambition to focus on markets with greater growth potential.
“We aim to be a reliable energy partner on the green journey and offer our customers useful energy products and services from a single source,” she explained. “To better focus on these principles and invest in quality and product development, we have decided to concentrate our retail business on the Estonian, Latvian, Lithuanian and Polish markets.”
Ms Toss-Kaasik stated that the smooth transfer of customers is a priority and the sales process has been going according to plan.
“We have excellent cooperation and communication with Oomi, ensuring that our Finnish customers are well taken care of by the new electricity service provider,” she explained. “We prioritised a seamless transition for customers without requiring additional actions from them.”
The parties have agreed not to disclose the transaction price or the number of customer contracts. In addition to Estonia, Enefit will continue to sell energy and provide energy services in its home markets of Latvia, Lithuania and Poland, where it generates nearly two-thirds of its revenue.
The Eesti Energia Group will continue its operations in Finland in other strategically important areas. The Group’s renewable energy subsidiary Enefit Green will also continue its activities in Finland, where it recently completed the construction of the Tolpanvaara wind farm.
