Polish state-owned oil refiner and petrol retailer PKN ORLEN plans to further expand and develop its retail chain in Slovakia this year. Having closed last year with ten service stations on that market, it intends to double this number in 2020.
With its newest site has just been opened in Ružomberok, the ORLEN Group is also developing its food and store format in Slovakia, with another seven Stop Cafes planned to launch in the coming months.
“We are taking a balanced and comprehensive approach to develop our retail network, tailoring the capital expenditure to local conditions and market expectations,” explained Daniel Obajtek, CEO and President of the PKN ORLEN Management Board. “In Poland and the Czech Republic, we are focusing on upgrading our retail network, improving its service quality and expanding our offering. Our priority in Slovakia, on the other hand, is the fast development of the network. Last year’s sales figures show that the ORLEN Group network was well-received in Slovakia and has a strong potential for growth in that market. We want to make the best use of our experience from the very similar Czech market so that we can become one of the leaders in retail sales in Slovakia as well.”
The ORLEN Group entered the Slovakian retail market in April 2019. Currently, it has eleven stations there, operating under the Benzina and ORLEN Group combined brand. Last year, the network recorded over 260,000 transactions, more than half of which included non-fuel sales. As in the Czech Republic, the service stations’ offering in Slovakia includes Polish products, such as beverages, snacks, engine oils and fluids.
“Food and store services are our fastest-growing sales segment, its volumes in the Czech Republic increased by 320 per cent over the last eight years,” added Marek Zouvala, Director of the Benzina service station network of the ORLEN Group. “We are pleased to see customers choose our network not only to buy the proven EFECTA and VERVA fuels but also because of the wide range of non-fuel products and food services. I believe that Slovak customers, just like motorists in the Czech Republic, will like not only our excellent coffee and popular hot dogs but also other food products offered at Stop Cafes.”
The ORLEN Group operates the largest Central and Eastern Europe’s network of over 2,800 service stations, located in Poland, the Czech Republic, Germany, Slovakia and Lithuania.