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ORLEN completes rebranding in Slovakia

Polish energy company ORLEN Group has finalised its retail network rebranding in Slovakia, with a total of 90 stations now operating under the ORLEN brand in the country.

Going forward, ORLEN is going to focus on enhancing its non-fuel product range and advancing the distribution of alternative fuels, which will include launching the first electric vehicle charging points and expanding its service stations, the company said in a press release.

By the end of 2030, ORLEN plans to equip 40 per cent of its stations in Slovakia with electric vehicle (EV) charging stations. Additionally, 20 ORLEN hydrogen refuelling stations are planned to be operational by this time in the country.

“We are effectively strengthening the ORLEN brand, not only in Poland, but also across the broader region. In Slovakia, over just four years, we have established one of the most extensive fuel networks, aspiring to soon rank among the top three service station operators in the country. Products and services with the ORLEN logo are gaining recognition here, as customers appreciate their quality and innovative edge. We are committed to continuing this trajectory. In the near future, Slovak drivers will have the convenience of using our app to access ORLEN’s offer more easily. Additionally, we are investing in the growth of electric mobility and plan to launch hydrogen refuelling stations,” said Daniel Obajtek, ORLEN’s CEO and President of the Management Board.

The Polish energy company now has the fourth biggest fuel network in Slovakia, following the acquisition of 37 Slovnaft-branded stations from Hungarian energy company MOL Group.

ORLEN aims to have 3,500 service stations by 2030, with 45 per cent located outside of Poland. At the end of Q2 2023, the company operated 3,157 stations including 1,919 in Poland and 1,238 in other markets (Czechia, Lithuania, Germany, Slovakia and Hungary).

In July, ORLEN announced an agreement to acquire Austrian fuel network Turmöl. Once finalised, this acquisition will increase the ORLEN station count by 266, extending the company’s retail fuel presence to seven European markets.

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